What is the true role of a gallery? Why must galleries champion unknown artists and take artistic risks? Torsten Obrist discusses the art market, innovation, and responsibility. In the first part of this series, I described how significantly the role of the gallery has changed. Today, a gallery is no longer merely a place where …
Read more “BETWEEN STUDIO AND MARKET (5) – Why a good gallery must take risks”
Why do people buy art? How do trust, a sense of security, and conviction develop when purchasing art? A gallerist explains why good advice matters more than sales pressure. Many people looking to buy a work of art for the first time start by asking themselves a seemingly simple question: “Is this artwork worth the …
Read more “BETWEEN STUDIO AND MARKET (4) – Why Art Is a Purchase Based on Trust”
Many visitors wonder why one artwork costs a few hundred euros while other pieces command five-figure prices. The answer does not lie in the cost of materials. An artwork consists of more than just canvas, paint, or paper. It embodies the entire evolution of an artistic position: training, exhibitions, publications, inclusion in collections, museum presence, …
Read more “BETWEEN STUDIO AND MARKET (3) – How is the price of an artwork determined?”
— and others do not… When people discuss art, they frequently ask the same question: Why does one artist become famous, while others—despite possessing great quality—remain virtually unknown? The simple answer is this: Quality alone is not enough. Art never emerges in a vacuum. It acquires significance through contexts, institutions, and societal attention. A work …
Read more “BETWEEN STUDIO AND MARKET (2) – Why Some Artists Become Famous”
The Role of the Gallery in the Digital Art Market – Many people still imagine a gallery as a place where artworks hang on the walls, waiting for buyers. This image is understandable—but it is no longer in step with the times. The role of a gallery has undergone a fundamental transformation over the past …
Read more “BETWEEN STUDIO AND MARKET (1) — What Does a Gallery Actually Do These Days?”
